Sun 12 June 2022:
chas announced the launch of an interactive mobile experience for iOS users in the United States that allows shoppers to virtually try on shoes.
“Virtual Try-On for Shoes” provides customers a convenient way to visualise how a pair of shoes will look on themselves, creating more immersive experiences while shopping for fashion online.
“We are excited to introduce ‘Virtual Try-On for Shoes,’ so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are,” Muge Erdirik Dogan, president of Amazon Fashion, said in a statement.
“We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles,” Dogan added.
Can shoe believe it?! 👟
Amazon’s latest innovation, Virtual Try-On for Shoes, lets you try on shoes from the comfort of your home or on the go. pic.twitter.com/EDPUXArUKg
— INDEPENDENT PRESS (@IpIndependent) June 12, 2022
After selecting a shoe, customers can tap the “Virtual Try-On” button below the product image and point the camera on their mobile device at their feet to see how the shoes look on them.
Customers can then move their feet around to see how the shoes seem from different perspectives.
Customers can modify the color of their chosen footwear by navigating through the carousel of options within the experience without ever leaving it.
Customers may even take a picture of the virtual shoe they’re trying on and share it on social media with their friends.
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
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