Sun 20 November 2022:
According to a YouTube announcement, short-form video producers will soon be able to use up to one minute of legally protected music in their Shorts.
According to the video-streaming service, “for most tracks,” short-form makers will be able to use between 30 and 60 seconds of legally obtained music.
Although some songs will still only be allowed to play for 15 seconds, which songs fall into which slot depends on licensing arrangements.
Using the audio picker in the YouTube app, artists can instantly discover how long each song can last.
As the popularity of user-created videos has grown over the last decade, aggressive DMCA (Digital Millennium Copyright Act, a 1998 US copyright law) takedown notices have become a headache for streamers across all platforms, according to the report.
For example, creators’ videos have been flagged for including a few seconds of copyrighted audio from a passing car’s stereo, the report added.
The song-limit boost is YouTube’s latest attempt to entice TikTok creators (and therefore viewers and ad dollars) to switch to Shorts.
Regardless of whether they use music, qualified creators would receive a 45 percent cut of ad revenue under a program the company unveiled in September.
According to the source, TikTok introduced a comparable sharing program earlier this year in response to harsh criticism of its prior “static pool of money” strategy.
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
___________________________________________________________________________________________________________________________________
FOLLOW INDEPENDENT PRESS:
TWITTER (CLICK HERE)
https://twitter.com/IpIndependent
FACEBOOK (CLICK HERE)
https://web.facebook.com/ipindependent
Think your friends would be interested? Share this story!
