AI MAY SOON SHAPE HUMAN DECISION-MAKING, STUDY WARNS

Sun 05 January 2025:

Artificial intelligence (AI) could significantly influence users’ decision-making processes by analyzing “intention, behavior, and psychological data,” according to a study published Monday.

The research, conducted by Britain’s Cambridge University’s Leverhulme Centre for the Future of Intelligence, explores a new digital market known as the “intention economy.” This model is designed to interpret and predict users’ intentions based on their online activity.

Published in Harvard Data Science Review, the study highlights that AI systems can collect detailed information about users, ranging from hotel booking plans to political opinions.

Companies utilizing these systems may not only predict but also manipulate users’ decisions and sell the gathered data to third parties, the researchers warned.

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Instead of traditional models, companies are increasingly adopting the intention economy, targeting users’ political preferences, vocabulary, age, gender, online behavior, and even private interests to maximize profits, the study noted.

AI models could soon provide real-time suggestions for users’ future plans, with the potential to alter those plans, researchers cautioned, emphasizing the risks posed by such technologies.

Artificial Intelligence (AI) offers incredible benefits, but it also comes with significant risks if not carefully managed. One major danger is job displacement, as automation can replace human workers, leading to unemployment and economic inequality.

Another critical risk is bias and discrimination in AI systems, which can perpetuate or amplify societal prejudices if algorithms are trained on biased data. Privacy concerns also arise, as AI technologies often require massive amounts of personal data, increasing the risk of misuse or breaches.

Autonomous systems, like self-driving cars or drones, can pose safety risks if they fail or are hacked. Moreover, AI weaponization could lead to the development of autonomous weapons, creating ethical and security challenges.

Lastly, existential risks include the possibility of AI surpassing human intelligence and acting unpredictably, potentially threatening humanity if not aligned with our values. Proper regulation, ethical design, and oversight are critical to mitigating these dangers.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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