CREATORS CAN NOW MAKE MONEY WITH SNAPCHAT’S NEW AR FEATURE

Thu 08 December 2022:

The augmented reality (AR) functionality that will soon be available from Snap, the parent firm of Snapchat, will enable creators to monetize their work.

The announcement was made by Snap at its Lensfest developer event earlier this week, and according to The Verge, the company claimed to have been working with select creators to design lenses that include purchasable digital products.

With Snap Tokens, users will be able to purchase digital items.

The company hopes that the feature will help developers to make money and motivates them to keep building.

“We’re very optimistic that this will create more opportunities for Snapchatters to pay for the value that they’re getting in our experience,” Bobby Murphy, chief technology officer, Snap, said in a statement.

Establishing an AR business is crucial for Snap’s long-term prospects.

The company is aware that face lenses on smartphones are not the ultimate form of AR as long-term vision requires dedicated glasses, always-on experiences and intelligent software.

“If I do choose to put a piece of hardware on my face, It has to be adding value to my life almost every minute that I’m wearing it; otherwise, I will choose not to do it,” said Qi Pan, director of computer vision engineering, Snap.