EU SAYS VIDEO APP TIKTOK MUST CHANGE ‘ADDICTIVE’ DESIGN

Sat 07 February 2026:

The EU said Friday that TikTok needs to change its “addictive design” or risk heavy fines under the bloc’s digital content rules, drawing a sharp pushback from the Chinese-owned platform.

The European Commission shared the preliminary conclusions of a probe into TikTok on Friday, stating that features such as infinite scroll, autoplay, push notifications, and a personalised recommendation algorithm encouraged addiction.

“TikTok has to take actions and they have to change the design of their service in Europe to protect our minors,” EU tech chief Henna Virkkunen told reporters.

European Commission spokesperson Thomas Regnier said the “measures that TikTok has in place are simply not enough”.

“These features lead to the compulsive use of the app, especially for our kids, and this poses major risks to their mental health and wellbeing,” Regnier said, stating that the app is in violation of the Digital Services Act.

The EU regulator has threatened TikTok with a potential fine of as much as 6 percent of the global turnover of ByteDance, the platform’s owner.

TikTok slammed the findings, saying they are without basis.

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“The Commission’s preliminary findings present a categorically false and entirely meritless depiction of our platform, and we will take whatever steps are necessary to challenge these findings,” a spokesperson for TikTok said.

The probe comes as EU countries are seeking greater restrictions on powerful tech and social media companies, often with the stated goal of protecting young users.

TikTok stands out among competitors for an algorithm able to craft a precise understanding of the users’ interests, directing related content into their feed.

The investigation into TikTok was first opened in February 2024, with Regnier citing a series of “alarming” statistics compiled during the course of the investigation.

He stated that the app is the most-used social media platform after midnight by children between the ages of 13 and 18, and that 7 percent of children between the ages of 12 and 15 spend four to five hours on the app every day.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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