Sat 16 July 2022:
Facebook, also known as Meta, is looking for ways to increase its user base. The social media site is testing a feature that will enable users to create multiple profiles from a single account in a related effort.
Facebook users could only create a single account up until this point. However, multiple accounts were permitted for business accounts and public figures.
Facebook expects to enable users to create up to five additional accounts, with switching between them requiring just two taps, if the tests are successful.
The other accounts can be used to show the alter-egos of the users. These user profiles can be dedicated to myriad hobbies such as cooking, dancing,
singing or simply talking to a close family or friends group.
This way, Facebook is attempting to ward off competition from new-age rival platforms such as TikTok. The short-video platform has been a thorn in Facebook’s flesh for a long time.
Facebook has been losing users
Facebook trying to reinvent the wheel can also be attributed to the dismal numbers it has been mustering in recent times. Earlier this year in February, Meta’s fourth-quarter earnings showed daily users declining for the first time ever.
The company’s profit, which was $11.21 billion in the same quarter a year earlier, decreased by 8% to $10.28 billion in the December 2021 quarter.
The platform owned by Mark Zuckerberg has been looking to its Metaverse as the next cash cow as its user base has been declining. Mark and Meta have both kept all of their eggs in the Mixed Reality (MR) and Augmented Reality (AR) platform known as Metaverse (MR).
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
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