FINLAND WILL BE HOME TO NETFLIX’S IN-HOUSE GAME STUDIO

Sun 02 October 2022:

Netflix, a well-known provider of online video streaming services that has also entered the gaming industry, is establishing an internal game studio in Helsinki, Finland.

According to Engadget, the platform’s game studio aims to produce “world-class” original games free of advertisements and in-app purchases.

Alumnus of Zynga and EA Marko Lastikka will direct, according to the report.

The “best game talent” on the planet, in the opinion of Netflix, can be found in Helsinki. This includes Next Games, the maker of The Walking Dead for mobile, which Netflix acquired in March.

Netflix has purchased multiple developers, including Boss Fight and Oxenfree creator Night School Studio, but has not built a developer from scratch until now, the report said.

Meanwhile, Netflix has recently made the Oxenfree game freely available to its users with a subscription, more than six years after the game made its PC debut and five years after it debuted for iOS and Android users.

A report released last month said that less than one per cent of its subscribers are playing its games.

App analytics company Apptopia estimated an average of 1.7 million people are engaging with the games daily, which is less than 1 per cent of Netflix’s 221 million subscribers.

In the second quarter, Netflix lost nearly a million subscribers after losing 200,000 subscribers during the first quarter — its first subscriber decline in more than a decade.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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