GOOGLE STARTS TESTING BLUE CHECK MARKS FOR VERIFIED ADS

Fri 07 Apr 2023:

Google is currently experimenting with showing blue check marks on specific search ads for advertisers who have been verified by Google Ads, taking inspiration from Twitter and Meta

The Google Ads blue label features a blue circle with ridges and a checkmark inside it, reports Search Engine Land.

The Blue badges are part of the ongoing Google advertiser verification programme.

“Google now shows verified blue tick mark icon on sponsored. For verified business,” he posted on Twitter.

Google was yet to officially comment on the new feature for verified Ads.

According to the report, the Blue badge may make the ad stand out from similar ones that do not have the checkmark, “potentially resulting in higher click-through rates and conversions.”

In the meantime, Mark Zuckerberg, the CEO of Meta, revealed last month that the company is extending its paid subscription plan for Facebook and Instagram to users in the US.

First launched in Australia and New Zealand, the “Meta Verified” plan offers a verified label, better protection from impersonation and direct access to customer support.

The subscription plan costs $11.99 per month for the web and $14.99 per month for mobile.

Meta had previously revealed that it was testing paid verification for Instagram and Facebook in February, taking inspiration from Elon Musk’s run Twitter.