Sat 18 June 2022:
On Thursday, Google, Meta, Twitter, and Microsoft agreed to take a firm stance against disinformation as part of an updated European Union code of conduct, which may lead to huge fines if they don’t.
More than 30 organizations, including advertising groups, have signed the new Code of Practice against Disinformation. According to the European Commission, which was confirmed by a Reuters report last week, they agreed to do more to battle deep fakes, fake accounts, and political advertising with fines of up to 6% of a company’s global sales.
Amazon’s live streaming, TikTok, and Twitch, among others, have six months to meet their obligations. According to the Reuters report, they must present a progress report by the beginning of 2023.
Vera Jourova, Vice-President of the Commission said, “The new code is a testimony that Europe has learned its lessons and that we are not naive any longer.” She further added that the coronavirus (COVID-19) pandemic, the Russian invasion of Ukraine and Brexit have expedited the Union’s fight against fake news.
According to Thierry Breton, industry chief of the European Union the sanctions could include barring companies from operating in Europe.
The critics such as the Association of Commercial Television and Video on Demand and Video on Demand Services in Europe (ACT) pointed out some serious flaws in the updated code of the Union.
It stated, “The Review does not offer concrete commitments to limit ‘impermissible manipulative behavior’. Commitments go no further than a blanket statement to follow the law which is obvious and does not require a Code.”
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
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