IN JUST A FEW HOURS FOLLOWING ITS LAUNCH, TWITTER RIVAL THREADS CROSSES 10 MILLION USERS

Thu 06 July 2023:

Within the first few hours of its launch, more than 10 million people joined up for Threads, a Twitter competitor from Meta, according to Mark Zuckerberg, CEO of Facebook’s parent company.

Threads is the biggest challenger yet to Elon Musk-owned Twitter, which has seen a series of potential competitors emerge but not yet replace one of social media’s most iconic companies, despite its epic struggles.

At 2300 GMT on Wednesday, the app went live on the Apple and Android app stores in 100 different countries. It is now available without advertisements.

“10 million sign ups in seven hours,” Zuckerberg wrote on his official Threads account Thursday.

Accounts were already active for celebrities such as Jennifer Lopez, Shakira and Hugh Jackman, as well as media outlets including The Washington Post and The Economist.

Zuckerberg spent the first few hours of the platform’s launch replying to new users.

“One thing that’s up is the number of world champion MMA fighters on Threads, especially now that you’re here!” he wrote in a reply to American MMA fighter Jon Jones.

“Round one of this thing is getting off to a good start,” he said in another.

In his first tweet in nearly a decade, Zuckerberg shared a Spiderman pointing at Spiderman parody, an apparent nod to the platforms’ similarities.

Back on Threads, he wrote: “It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”

Twitter claims to have over 200 million daily users.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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