Mon 18 July 2022:
Google, Apple, Microsoft, and Facebook, among other major tech companies, will soon have to start paying a price to the Indian publishers and digital publishers for using their original content. The Indian government is adopting a position that has already been taken in Australia and to some extent within the European Union.
Rajeev Chandrasekhar, the minister of state for information technology and electronics, claims that the government is considering amending the IT laws to bring about this change.
“The market power on digital advertising that is currently being exercised by the Big Tech majors, which places Indian media companies at a position of disadvantage, is an issue that is seriously being examined in the context of new legalisations and rules,” the minister told The Times of India.
If implemented, the new law will force Big Tech companies to pay digital news publishers a share of the revenue earned via using their original content.
Google has already signed deals to pay more than 300 publishers in Germany, France and other EU countries for using their content on its platform.
The Canadian government also moved a law early this year to bring about fairness in revenue sharing between digital news publishers and intermediary platforms.
In March this year, the Competition Commission of India (CCI) ordered an investigation into complaints against Google for abusing its dominant position related to news referral services and Google Adtech Services in the Indian online news media market.
The Indian Newspapers Society (INS) claims that media companies are not informed of Google’s total advertising revenue collection and the percentage of that revenue that is distributed to media companies.
The CCI determined that these allegations of abuse of dominant position are, at least on the surface, covered by the Competition Act, 2002, and call for the Additional Director General to conduct a thorough investigation.
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
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