Wed 14 September 2022:
Photo and video-sharing platform Instagram is internally testing a new tipping feature for content creators, according to media reports.
According to TechCrunch, the “Gifts” test feature would allow creators to earn money through Reels.
“This feature is an internal prototype and not testing externally,” a company spokesperson was quoted as saying in an email to the website.
The feature was first spotted by app researcher Alessandro Paluzzi back in July, when Instagram was developing the feature under the name “content appreciation”.
According to screenshots posted by Paluzzi, the feature would allow creators to toggle an option that will enable their fans to send them “Gifts”.
Creators would also be able to check if they are eligible for the feature under a new Gifts tab in their settings. The screenshots also suggest that users would be able to send Gifts via a button displayed at the bottom of Reels.
Instagram introduced Badges in 2020, a function that enables users to support creators during a live video. The price of badges ranges from $0.99 to $4.99.
A heart icon is displayed next to your name in the comments when users buy a badge during a live video, according to the report.
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