Thu 23 March 2023:
Instagram, which is owned by Meta, has announced it will include advertisements in the platform’s search results to reach users who are actively looking for companies, goods, and content.
Advertisements will show up in the feed that people can scroll when they tap into a post from search results.
“We plan to launch this placement globally in the coming months,” the company said in a blog post.
Instagram also announced ‘Reminder’ ads which are rolling out to all advertisers as an option in feed.
The move is to help advertisers build awareness, anticipation, and consideration for upcoming moments.
People come to Instagram to discover new brands, products or upcoming events.
The company said it aims to give businesses more ways to get discovered and form meaningful connections.
“We recently partnered with brands such as Starz to test a new ad format that makes it easier for businesses to announce, remind and notify people of future events or launches that they might be interested in,” it added.
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
___________________________________________________________________________________________________________________________________
FOLLOW INDEPENDENT PRESS:
TWITTER (CLICK HERE)
https://twitter.com/IpIndependent
FACEBOOK (CLICK HERE)
https://web.facebook.com/ipindependent
Think your friends would be interested? Share this story!
