LINKEDIN IS BRINGING MORE AUDIO-CENTRIC FEATURES FOR CREATORS

Thu 09 June 2022:

LinkedIn, which is owned by Microsoft, is expanding its Clubhouse-style live audio service in order to encourage artists.

The firm, which initially debuted live audio events in January, is now allowing all creators to host their events.

According to Engadget, the update would allow all LinkedIn creators who utilize the platform’s “creator mode” to host live audio events as long as they follow the platform’s “community policies of being a trustworthy, safe, and professional provider of content.”

Despite the fact that event hosting is now restricted to creators, any LinkedIn member can engage in the discussions, according to the report.

Similar to Clubhouse, creators on LinkedIn can schedule their audio events in advance and share the upcoming talks with their network.

Audio features are already being used by creators to grow their professional networks, engage with possible clients, and gain new fans, according to the company.

Video-centric live events are also in the works, though LinkedIn has not given an update on when that will launch.

The expansion comes as LinkedIn has significantly ramped up its efforts to become a more creator-centric platform, the report said.

More than 10 million people are using the site’s creator mode, according to the company, roughly double the 5.5 million who were using it in March.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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