MEDIA INDUSTRY CALLED TO TRANSFORM OWNERSHIP PATTERNS

Fri 11 April 2025:

With the media industry fighting for its survival amidst the rise of digital media, Deputy Minister in The Presidency, Kenny Morolong, has called on the industry to make deliberate efforts to transform the sector’s ownership patterns.

“Government remains committed to working alongside industry stakeholders to ensure that South Africa’s media landscape is inclusive, competitive, and representative of the country’s diversity,” Morolong said.

The Deputy Minister was addressing the members of the Print and Digital Media Transformation and Revitalization Steering Committee in Rosebank, Johannesburg, on Friday.

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The steering committee was established to drive collaborative efforts towards a transformed media that is inclusive in a digital and multiplatform environment, to sustain and grow the sector’s contribution to the country’s Growth Domestic Product (GDP).

The Minister painted a sobering picture of the industry’s current state, noting a dramatic decline in print newspaper (both commercial and local) circulation – from approximately 45 million copies annually to dwindled numbers that were never imagined before, which is “very worrisome for government.”

“The current challenges of operating in the digital environment; excess print, distribution and transport cost; reduction in newspaper subscribers; dwindling circulation figures coupled with reduced advertising budgets, both from corporate and government, have forced publishers to close down, while others have become loss-making or liability enterprises. In the mist of all these things, we should not despair, we are a nation that works together to find common solutions,” Morolong said.

The Deputy Minister emphasised the critical role played by the media in society and reaffirmed government’s commitment to revitalise the industry.

“We have a responsibility to save an industry that is ailing and to do so, there needs to be government investment. You can’t put government in a position where it must support an industry that does not want to transform.

“You are running a business, but you are also running an institution which has got a moral obligation to keep society informed. We want to support you because of your role in education and informing society. We have a responsibility to support you and empower you as business,” he said.

The Print and Digital Media Transformation and Revitalization Steering Committee comprises various media executives of print and digital media companies, industry bodies such as the Association of Independent Publishers, Media Development and Diversity Agency and the Press Council.

The committee has been tasked with the following responsibilities:

Developing a roadmap towards the establishment of the Print Media Charter that will promote B-BBEE in the sector;
The availability of print and digital media in languages all South Africans speak;
Specifics of the industry, including setting deadlines and targets to meet transformation objectives, set as commitment by the industry into a diverse and transformed print media in the entire value chain (newsroom, publishing, news sources, printing, distribution and advertising);
Areas of ownership and control, language, race, gender, employment equity, conditions of employment, skills development, contributions to promoting media diversity (through MDDA), and accord on access to printing and distribution.

–SAnews.gov.za

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