META OFFERS MILLIONS TO HOLLYWOOD STARS FOR AI VOICE RIGHTS

Sun 11 August 2024:

In a bold move to enhance its artificial intelligence offerings, Meta Platforms Inc., the tech giant behind Facebook and Instagram, is offering Hollywood’s finest millions for their vocal talents.

The company is currently in confidential talks with celebrated actors such as Judi Dench, Awkwafina, and Keegan-Michael Key, according to insiders familiar with the ongoing discussions.

The rush to close these lucrative deals is driven by Meta’s ambitious timeline to roll out a suite of AI tools at the upcoming Connect 2024 event in September.

While the precise applications of these celebrity voices remain under wraps, one potential use could be an innovative chatbot designed to function as a digital assistant or even a conversational friend, similar to Apple’s Siri. Imagine chatting with a digital assistant that sounds like Awkwafina—that’s the kind of user experience Meta is aiming for.

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However, the negotiations have been anything but smooth. Talks have repeatedly stalled as both sides grapple with the terms of use. Meta is pushing for broad usage rights over a fixed term within a single project, while the celebrities’ representatives are advocating for more restricted and specific usage terms.

This development has sent ripples of concern throughout Hollywood’s creative community, which has already shown apprehension towards AI’s potential impact on job security. Last year’s labor disputes saw screenwriters and actors rallying for AI-related protections.

Despite these tensions, SAG-AFTRA, the primary union representing actors, has reportedly reached an agreement with Meta, indicating a cautious yet collaborative approach towards integrating AI in entertainment.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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