Fri 12 May 2023:
Elon Musk, the current CEO of Twitter, tweets that Linda Yaccarino, the former head of NBCUniversal advertising, will take over as the company’s new CEO.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk said on Friday. “@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.”
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
On Thursday, Musk tweeted that he had found a CEO without naming Yaccarino. One person close to Yaccarino said Musk’s tweet may well have accelerated the timetable for her to join Twitter, which would be a balm to Tesla shareholders.
Yaccarino until recently was the chairman of NBCUniversal, an American media and broadcast conglomerate that owns the Dreamworks animation studio, the news channel MSNBC, the entertainment channel E!, and other companies. She has worked for the firm since 2011.
Since Musk acquired Twitter in October, advertisers have fled the platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80 percent of its staff. Musk this year acknowledged that Twitter suffered a massive decline in ad revenue.
Musk has axed thousands of employees, rushed the launch of a subscription product that allowed scammers to impersonate major brands and suspended users with whom he disagreed.
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
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