“PALESTINE COLA” LAUNCHED IN SWEDEN AS AN ALTERNATIVE TO BOYCOTTED DRINKS

Thu 07 March 2024:

Two Palestinian brothers in the Swedish city of Malmo have started production of a soft drink called “Palestine Cola” that is intended to be an alternative to Coca Cola and Pepsi for those who do not wish to buy products from companies which support Israel. Both of the docjazzmusicwell-known brands are subject to a boycott campaign due to their support for the occupation state.

Social media pages dedicated to solidarity with Palestine posted a video clip showing the two brothers producing the drink in solidarity with the Palestinians.

The company is completely independant, with no links to other soft drink manufacturers, and it has stated that any “surplus” in income once their sales generate a profit will go to carefully curated aid organizations that help Palestinians in need – according to their website.

It added that the tree on logo of the can represents an olive tree, as Palestine has been known for its olive groves since ancient times and now represents a symbol of value for Palestine.

The pattern at the bottom of the can represents the Palestinian keffiyeh, a traditional symbol for Palestinian nationalism; the net on the can also represents the fishing industry of Palestine; and the knots symbolize olive leaves due to the importance of olives in the history of Palestinian families.

The drink, which has only launched in one flavor with seven additional ones coming soon, is currently only sold in Malmö, Stockholm and Gothenburg, – but has garnered widespread support both in-stores and on social media, as the campaign to boycott all international brands and products which support “Israel” gained massive traction and is still ongoing.

“Palestine Drinks” stated that the goal of their company is for their drinks to eventually be available in all countries where people support their message and where anti-Palestinianism is frowned upon – and in all countries of the world.

Since the start of the Israeli war against the Palestinians in the Gaza Strip on 7 October, boycotts have been called for targeting companies which profit from the Israeli occupation or support the apartheid state of Israel in any way.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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