REAL MADRID RECLAIMS TITLE AS WORLD’S MOST VALUABLE FOOTBALL CLUB

Thu 18 July 2024:

Real Madrid has reclaimed its position as the world’s most valuable football club, with a brand value of $1.8 billion, according to Brand Finance’s latest data. The Spanish club, which boasts a brand strength score of 96.3 out of 100, has surpassed major global brands like Google, Coca-Cola, Ferrari, and Rolex.

Real Madrid also holds the title of the most followed football club on social media platforms, highlighting the importance of brand power in the sports industry.

Manchester City ranks second with a brand value of $1.7 billion, while Chelsea, another English Premier League club, sits in 10th place with $897 million.

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The combined brand value of the top four Turkish football clubs in 2024 is $44 million. Muhterem Ilguner, director of Brand Finance Türkiye, emphasized the impact of sports achievements on a country’s soft power, stating that consistent, strategic efforts by federations are essential for success in football.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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