SONY AND HONDA TEAM UP FOR A NEW ELECTRIC VEHICLE COMPANY

Sat 18 June 2022:

Sony and Honda have teamed together to form a new company that will sell high-value-added electric cars (EVs) and provide mobility services.

Sony Honda Mobility will be the new company’s name, and it will aim to combine Honda and Sony’s expertise.

“Based on our vision to ‘make the mobility space an emotional one’, Sony’s initiatives in the mobility business are centred around the three areas of safety, entertainment and adaptability,” Kenichiro Yoshida, Representative Corporate Executive Officer, Chairman, President and CEO, Sony Group Corporation, said in a statement.

“As we continue our learnings in these areas, we are excited to have met a partner, Honda, with extensive global achievements and knowledge, and to sign the joint venture agreement between the two companies,” Yoshida added.

The new company will have Honda’s cutting-edge environmental and safety technologies, mobility development capabilities, vehicle body manufacturing technology and after-sales service management experience.

It will also have Sony’s expertise in the development and application of imaging, sensing, telecommunication, network and entertainment technology.

“At the new company, we will strive to create new value through the fusion brought about by the combination of our different industries, so please look forward to future developments,” said Toshihiro Mibe, Director, President, Representative Executive Officer and CEO, Honda Motor Co., Ltd.

Sony and Honda plan to establish the new company within 2022 and to begin the sale of EVs and provision of services for mobility in 2025.

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