TESLA’S EU SALES DROP 45% IN Q1

Fri 25 April 2025:

In the first quarter of this year, Tesla car sales in European Union (EU) countries fell by 45% compared to the same period last year, according to data from the European Automobile Manufacturers’ Association (ACEA).

Tesla, owned by U.S. billionaire Elon Musk, saw a decline in sales in the EU. In March, Tesla sold 18,224 cars, a 36% drop from 28,463 units last year. The brand’s share of total new car sales in the EU dropped from 2.8% to 1.8% in March.

From January to March, Tesla’s sales in the EU decreased by 45% compared to last year. In the first quarter of 2023, Tesla sold 65,774 cars, while this year it sold 36,167 units. The company’s total market share in the EU fell from 2.4% to 1.3%.

Meanwhile, electric vehicle sales in the EU increased by 23.9% in the first quarter compared to last year, reaching 412,997 units. Electric cars now account for 15.2% of total sales.

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Several factors contribute to this downturn, with CEO Elon Musk’s political activities playing a significant role alongside market and operational challenges.

Musk’s increasing involvement in politics, particularly his alignment with far-right movements in Europe and his role in U.S. President Donald Trump’s administration, has sparked widespread backlash.

In Europe, Musk has vocally supported Germany’s far-right Alternative for Germany (AfD) party, including speaking at their rallies and posting extensively on X, his social media platform, to promote their agenda. His comments, such as urging Germans to move beyond “past guilt” over Nazi history just before the 80th anniversary of Auschwitz’s liberation, have provoked outrage.

This has led to protests, vandalism of Tesla dealerships, and boycott calls across countries like Germany, France, Sweden, and the UK. For instance, in Germany, Tesla’s sales dropped 76% in February, and a survey indicated 94% of 100,000 respondents would no longer buy a Tesla. In the UK, anti-Musk ads and campaigns like “Everybody Hates Elon” have emerged, correlating with a 12% sales drop in January.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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