Sat 12 November 2022:
TikTok, a Chinese platform for short videos, has begun testing its in-app shopping function, which will let users make purchases right inside the program.
According to The Verge, the new functionality has started to roll out in the US market. Laura Perez, a spokesman for the platform, said that testing of the new function had started in the US but gave no other details. The company has extended an invitation to US companies to participate in the new shopping initiative, which will eventually include worldwide vendors.
Additionally, the platform has started hiring for positions at US-based fulfilment centres that would handle client returns and warehousing, the report said.
“The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated,” one of the job listings said.
“With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users,” it added.
The company previously announced that it would expand the minimum age requirement for livestreams on its platform as well as introduce live streams for adults.
Currently, a LIVE host must be 16 years or older. The minimum age would rise from 16 to 18 starting on November 23.
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
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