TIKTOK TO LABELLED AI-GENERATED IMAGES, VIDEOS TO COMBAT MISINFORMATION

Sat 11 May 2024:

TikTok announced on Thursday its adoption of “Content Credentials,” a digital watermark technology designed to label images and videos created by artificial intelligence. Spearheaded by Adobe, this technology, already in use by companies like OpenAI, helps denote how content was created and edited.

The move comes amidst concerns that AI-generated content could be misused for misinformation ahead of the upcoming U.S. elections. Earlier this year, TikTok joined a coalition of 20 tech firms committed to combatting such misuse.

YouTube and Meta Platforms, which own Instagram and Facebook, have also pledged to implement Content Credentials. For the system to function effectively, both the AI tool’s maker and the platform distributing the content must agree to use the industry standard.

If content generated by a tool like OpenAI’s Dall-E is uploaded to TikTok, it will be automatically labeled as AI-generated, thanks to the watermark attached by the tool. This initiative expands TikTok’s existing labeling practices to include content created outside its platform.

“We also have policies that prohibit realistic AI that is not labeled, so if realistic AI (generated contents) appears on the platform, then we will remove it as violating our community guidelines,” Adam Presser, head of operations and trust and safety at TikTok, said in an interview.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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