Wed 04 October 2023:
A blow to TikTok, owned by China’s ByteDance, the Indonesian trade minister announced on Wednesday (Oct. 4) that the country has outlawed e-commerce transactions on social media platforms.
The announcement could undermine TikTok’s strategy to develop its e-commerce company by focusing more on Southeast Asia’s largest economy.
According to the government, which takes effect immediately, is intended to protect offline retailers and marketplaces. The government also claimed that small and medium-sized enterprises have been impacted by predatory pricing on social media sites.
Recently, President Joko Widodo called for social media regulations and also noted that the market has been flooded with foreign imports, and the influx of such platforms has contributed to a sales fall for domestic enterprises.
A TikTok Indonesia spokesperson said it would pursue a constructive path forward and was “deeply concerned” with the announcement, “particularly how it would impact the livelihoods of the 6 million” local sellers active on TikTok Shop.
The final decision comes after the Ministry of Trade set a one-week deadline for TikTok to become a standalone app with no e-commerce features or risk being shut down.
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
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