Mon 24 July 2023:
As part of a larger rebranding effort, Twitter has unveiled a new logo, replacing the blue bird on its website with an X.
The new company logo, a white X on a black backdrop, was shown on the social media network’s website on Monday.
Twitter owner Elon Musk and its Chief Executive Officer Linda Yaccarino unveiled the new logo for the social media network.
“X is here! Let’s do this,” tweeted Yaccarino, who also posted a picture of the logo projected on the company’s offices in San Francisco. The new logo is the latest change since Musk bought the social media platform for $44bn last year.
On Sunday, Twitter’s billionaire had said in a series of posts on his account that he us looking to make the change worldwide as soon as Monday.
Musk tweeted: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.
Lights. Camera. X! pic.twitter.com/K9Ou47Qb4R
— Linda Yaccarino (@lindayacc) July 24, 2023
Musk said on Sunday he wanted to change Twitter’s logo and polled his millions of followers on the platform on whether they would favour changing the site’s colour scheme from blue to black.
Under Musk’s tumultuous tenure since he bought Twitter in October 2022, the company has changed its business name to X Corp, reflecting his vision to create a “super app” like China’s WeChat.
Last October, he said that “buying Twitter is an accelerant to creating X, the everything app”.
Musk’s rocket company, Space Exploration Technologies Corp, is commonly known as SpaceX. And in 1999, Musk founded a startup called X.com, an online financial services company now known as PayPal.
Twitter is estimated to have 200 million active users every day, but since the tycoon acquired the so-called bird app for $44 billion in 2022 and fired the majority of its workforce, it has experienced numerous technological difficulties.
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