WORLD’S LARGEST OLED TV UNVEILED AT US TRADE SHOW BY LG

Mon 03 October 2022:

In an effort to compete in the high-end TV market in North America, LG Electronics claimed to have displayed the largest organic light-emitting diode (OLED) TV in the world at the most recent trade show in the US.

At the Consumer Electronics Design & Installation Association (CEDIA) Expo 2022, which was held in Dallas, Texas, LG Electronics unveiled its lineup of 97-inch OLED TVs, or the OLED evo Gallery Edition, according to the Yonhap news agency.

The 97-inch OLED TV was first shown off by the South Korean company at the IFA 2022 electronics trade show in Berlin last month.

At the CEDIA 2022, the company also showcased the Flex, the world’s first bendable OLED gaming monitor, and movable LG StanbyME.

LG Electronics said with the latest new lineup, it aims to solidify its leadership in the premium TV market in the U.S. as high demand is expected during major shopping seasons in the U.S., such as Black Friday in November and Christmas.

OLED TVs accounted for 33.2 per cent of all TV sales by LG in the first half.

TV manufacturers have been doubling down on their push in the high-end, more profitable segment, where demand slowed down less markedly than in the budget category.

In the premium TV segment, in which TVs are priced at $2,500 or more, Samsung Electronics Co. took up a 53.6 per cent market share, followed by LG at 21.5 per cent and Sony at 17.2 per cent, according to industry tracker Omdia.

In the OLED TV segment, LG kept its solid No. 1 spot by selling 1.69 million units in the first half, about 62 percent of all global OLED shipments.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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