Thu 25 January 2024:
In an effort to compete with YouTube, which is owned by Google, the Chinese short-video creator TikTok appears to be testing the ability to allow users to upload 30-minute videos.
Matt Navarra, a social media expert, discovered the new feature in the iOS app’s beta version initially.
“It’s happening. TikTok is testing 30 minute long video uploads!,” he posted on Meta’s Threads.
“TikTok is coming for your long form YouTube videos. Will Instagram Reels join the race and add longer video uploads? I spotted this in the TikTok beta app. Also spotted by a few others,” he posted.
TikTok has yet to comment on the latest test.
The company started with the original video time limit of 15 seconds, then moved to a minute, expanded it to three minutes and then 10 minutes.
TikTok began testing a 15-minute video upload limit a few months ago.
The new 30-minute video limit would open new opportunities for the Chinese app.
ByteDance’s TikTok has become the first app to surpass $10 billion in cumulative consumer spending, according to the latest report by data.ai.
In just three years, the share of US adults who say they regularly get news from Chinese short-form video platform TikTok more than quadrupled — from 3 per cent in 2020 to 14 per cent in 2023.
A growing share of US adults say they regularly get news on TikTok.
TikTok usage is starting to slow
According to the Tech crunch, TikTok may have been the world’s top app by downloads and consumer spending in 2023, but it was not the top by actual usage. Last year, Facebook again maintained its No. 1 position by monthly active users, followed by other Meta-owned apps WhatsApp, Instagram, and Messenger — all of which were ahead of TikTok at No. 5. Now new data indicates that TikTok’s growth has started to slow.
According to new data from market intelligence firm Sensor Tower, while TikTok’s growth remains positive, that growth is decelerating. In 2022, TikTok’s monthly active users grew an average of 12% year-over-year per quarter, but this figure fell to 3% year-over-year per quarter in 2023.
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
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