YOUTUBERS SELLING UNUSED VIDEO FOOTAGE TO AI COMPANIES: REPORT

Sat 11 January 2025:

YouTubers and other digital content creators are selling their unused video footage to artificial intelligence (AI) companies seeking exclusive videos to better train their AI algorithms, oftentimes netting thousands of dollars per deal, Bloomberg News on Friday cited industry source.

“OpenAI, Alphabet Inc.’s Google, AI media company Moonvalley and several other AI companies are collectively paying hundreds of content creators for access to their unpublished videos,” said the report. “That content, which hasn’t been posted elsewhere online, is considered valuable for training artificial intelligence systems since it’s unique.”

AI companies are currently paying between 1 U.S. dollar and 4 dollars per minute of footage, with prices increasing depending on video quality or format. Videos that are shot in 4K, for example, go for a higher price, as does non-traditional footage like videos captured from drones or using 3D animations, it said.

Most footage, such as unused video created for networks like YouTube, Instagram and TikTok, is selling for somewhere between 1 dollar and 2 dollars per minute, it added.

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AI companies are buying unused footage from YouTubers to train their machine learning models. This footage, often referred to as “b-roll” or raw content, provides diverse visuals and scenarios needed to enhance AI capabilities in areas like video recognition, object detection, and generative AI.

YouTubers benefit by monetizing content that would otherwise remain unused, while AI companies gain access to real-world, high-quality data at a lower cost than producing it themselves. The footage is particularly valuable because it’s created by humans in natural settings, making it more authentic and representative of the real world compared to staged datasets.

This trend raises questions about copyright, consent, and how AI models use the data. As the demand for diverse, real-world data grows, this collaboration between creators and AI firms could reshape how content is valued and utilized.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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