CONSUMPTION OF DAILY NEWS ON TIKTOK IS GROWING RAPIDLY

Wed 21 September 2022:

The Chinese short-form video app is now a major news source for its users. In the US, 33% of TikTok users regularly get their news from the short-form video app, up from 22% in 2020.

As other major social media platforms experience a decline in regular news consumption on their platforms, TikTok is growing as a daily news source.

According to a recent Pew Research Center study, only 44% of Facebook users receive regular news updates, down from 54% two years ago.

However, when it comes to where Americans regularly get news on social media, Facebook still outpaces all other social media sites on overall metrics.

Roughly a third of US adults (31 per cent) say they regularly get news from Facebook.

A quarter of US adults regularly get news from YouTube, while smaller shares get news from Twitter (14 per cent), Instagram (13 per cent), TikTok (10 per cent) or Reddit (8 per cent).

Fewer Americans regularly get news from LinkedIn (4 per cent), Snapchat (4 per cent), WhatsApp (3 per cent) or Twitch (1 per cent).

In many cases, there are demographic differences between the people who turn to each social media site regularly for news, said the study that came out late on Tuesday.

“On several of the social media sites we asked about, adults under 30 make up the largest share of those who regularly get news on the site,” said the Pew study.

For instance, at least 50% of regular news users on Reddit (50%) and TikTok (52%) are between the ages of 18 and 29.

Additionally, compared to Twitter and Reddit, Facebook has a higher proportion of women among regular news consumers.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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