ELON MUSK’S X SET TO LAUNCH NEW ‘X TV’ APP TO CHALLENGE YOUTUBE

Sat 27 April 2024:

This week, Elon Musk’s X unveiled an app for smart TVs, expanding the social media platform into the streaming space.

On Tuesday, X announced features that will be familiar to users of other video apps like YouTube

These features include trending videos, cross-platform smartphone compatibility, and algorithmically generated suggestions, according to The Washington Times.

Linda Yaccarino, X CEO leading the charge to promote the new app, said in a post: “From the small screen to the big screen, X is changing everything. Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App,” she wrote.

“This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen.”

In addition, Yaccarino’s tweet included a sneak peek at the user interface of the app, which included thumbnails for a number of videos, such as Tucker Carlson’s conversation with Russian President Vladimir Putin and a SpaceX rocket launch.

A component of the platform’s strategy to rule the internet video business is the X TV app.

The living room has also become a top priority for other tech platforms, with YouTube frequently touting how much videos are viewed on its TV apps (it notes that it gets more views than Netflix on TV sets), and TikTok also launching and investing in a TV app experience.

Musk claims that X is primarily focused on video content, and he has enlisted the assistance of several well-known content creators to upload their work directly to X.

Apart from obtaining an exclusive contract with Carlson, Musk also made lodging arrangements for Tulsi Gabbard and Don Lemon. After an explosive first interview, the 52-year-old millionaire decided to cancel Lemon’s show.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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