Fri 29 October 2021:
Mark Zuckerberg, the CEO of Facebook, announced on Thursday that the parent company’s name will be changed to “Meta” to signify a future beyond the troubled social network.
The new handle comes as the social media giant strives to recover from one of its most serious crises to focus on its vision for the “metaverse,” a virtual reality version of the internet that the tech giant views as the way of the future.
The names of Facebook, Instagram, and WhatsApp will not change as a result of the rebranding.
“I am proud to announce that starting today, our company is now Meta. Our mission remains the same, still about bringing people together, our apps and their brands, they’re not changing,” he added.
Last week, Facebook skeptics reacted on a report that revealed the rebranding plans, claiming the firm was attempting to divert attention away from recent scandals and controversy.
“Facebook thinks that a rebrand can help them change the subject,” the group stated last week, adding that the “real issue” was the need for monitoring and regulation.
Although Facebook has faced severe crises in the past, the current view behind the curtain of the insular company has sparked a frenzy of critical reports and scrutiny from US regulators.
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