INSTAGRAM EXPANDS REELS TO 90 SECONDS, ANNOUNCES NEW FEATURES

Sun 05 June 2022:

Instagram, the photo-sharing network, has announced the launch of new features, including 90-second Reels, in order to enable creators engage more with their audiences.

The Meta-owned platform announced that Reels will now be extended to 90 seconds, allowing individuals to express their most authentic selves on Reels.

“You will have more time to share more about yourself, film extra behind-the-scenes clips, dig deeper into the nuances of your content, or whatever else you want to do with that extra time,” the company said in a blogpost.

Instagram also said that users can now import their own audio directly within Instagram Reels.

“Use the import audio feature to add commentary or background noise from any video that is at least five seconds long on your camera roll,” the company said.

“Make sure that you like how your voice sounds in the recording because others might use it in their reels, too!” it added.

A new feature allows creators to poll their audience about what should happen in their next video, allowing them to help influence the storyline.

The Meta-owned platform said that it has recently launched Templates, which allows users to easily create a reel using another one as a template.

“We will continue to invest in building new ways for you to connect with your audience and entertain on Reels. We can’t wait to see what you come up with and the creative ways you use these new tools!” the company said.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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