LIVE SHOPPING ON INSTAGRAM WILL END ON MARCH 16

Wed 15 February 2023:

Instagram has announced that its live shopping feature, which allows users to tag products in their live broadcasts, will be discontinued on March 16.

“Beginning on March 16, 2023, you will no longer be able to tag products in live broadcasts on Instagram. This change will help us focus on products and features that provide the most value to our users,” the company said in a support page.

However, users will still be able to set up and run their shops on the platform as the company continues to “invest in shopping experiences for people and businesses across feed, stories, Reels, ads and more.”

The company further mentioned that other live broadcasting features will be unaffected, including the ability to schedule a live broadcast, to invite guests to join your live broadcast and to hold a live Q&A.

The social media platform announced last month that it will remove the shopping tab from the main bar at the bottom of the screen beginning this month.

The button for creating a new post will be moved down, and the Reels tab, which is currently at the top and center of the navigation bar, will take the place of the Shop tab.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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