MARKET FOR MOBILE GAMING FALLS NEARLY 10% IN 2022’S FIRST HALF

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Sat 06 August 2022:

New data reveals that most mobile gaming genres have seen a decline in revenue during the first half of this year.

In the first half of 2022, the majority of mobile game genres experienced a reduction in sending and downloads, and the overall mobile gaming market shrank by 9.6% year over year.

The mobile gaming market shrank to $11.4 billion in the first half of 2022, according to new Sensor Tower Game Intelligence statistics. The only categories where income increased were arcade and tabletop games.

To reach almost $176 million, arcade game income rose 14.8% compared to the previous year. According to AppleInsider, sales of other genres, such as hypercasual and RPG, decreased.

Racing games saw the greatest drop with a 28.8 per cent decline in revenue year-over-year, and geolocation augmented reality games dropped 26 per cent in the same period.

In addition to the drop in revenue, mobile game downloads also fell 2.5 per cent year-over-year to 2.4 billion.

This downward trend for most mobile gaming genres is clearly something being felt by Pokémon Go developer Niantic.

Earlier this year, the company reportedly laid off 85 to 90 members of its staff and cancelled four of its in-development projects – including a previously announced Transformers game and a collaboration with theatre company Punchdrunk.

Even while downloads were essentially constant at 1.2 billion, revenue for just the second quarter of 2022 fell by 11.4% to $5.6 billion.

According to the report, a number of factors, such as inflation, the end of Covid-19 lockdowns, and privacy improvements like the deprecation of the IDFA tag, are to blame for the general decline in the mobile gaming sector.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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