META INTRODUCES INSTAGRAM REELS APIS FOR DEVELOPERS

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Thu 30 June 2022:

Instagram, a photo-sharing platform owned by Meta, has announced that it has added Reels to a number of its endpoints.

The platform stated that it wants to enhance both the publishing and consumption of content, whether users access Instagram directly or through a third party.

“After consistently hearing from our developer community that Reels is a top priority, we are excited to introduce Reels to a number of the endpoints that you may already be familiar with,” the company said in a Developer’s blogpost.

“We will expand the scope of support of reels to Content Publishing, Insights, Comment Moderation, Hashtag Search, Business Discovery, Mentions, Promote API, Instagram Basic Display API,” it added.

This API enhancement will be available for the current version, and all previous versions of the Graph API.

Developers who already have access to the relevant APIs will instantly have access to Reels.

If their app has previously received approval for the necessary permission access levels, they won’t need to submit it for extra App Review.

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