LOCAL SODA BRANDS SURGE AS GLOBAL GIANTS STRUGGLE IN MUSLIM-MAJORITY MARKETS
Thu 05 September 2024: Consumers in the Middle East are boycotting Coca-Cola and Pepsi, fuelling a surge in demand for local sodas as the global brands face backlash over the Israeli war in Gaza, Reuters reports. Coca-Cola and PepsiCo, after years of investing heavily in Muslim-majority nations such as Egypt and Pakistan, now face growing […]
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