SAUDI CROWN PRINCE LAUNCHES CEER’S FIRST ELECTRIC VEHICLES, EXOBOT SEDAN AND SUV

Mon 21 September 2026:

Crown Prince Mohammed bin Salman launched CEER’s first electric vehicles, the EXOBOT sedan and SUV, as the Saudi automotive company prepares to introduce seven models over the next five years, the Saudi Press Agency reported.

The planned lineup includes midsize and compact vehicles with different propulsion options. The vehicles will be manufactured at the CEER Manufacturing Complex.

The EXOBOT sedan and SUV were designed and engineered locally, with their design drawing on Saudi Arabia’s landscape and culture.

The Crown Prince, who is also prime minister and chairman of the Public Investment Fund’s board, said the launch would support investment and private-sector participation in the automotive industry.

__________________________________________________________________________

https://whatsapp.com/channel/0029VaAtNxX8fewmiFmN7N22

__________________________________________________________________________

“The launch of CEER’s first vehicles represents another step forward in Saudi Arabia’s progression to build a sustainable and prosperous industrial ecosystem. It further enables the automotive sector as a key driver of economic growth, through attracting investments, empowering national talent, and expanding the private sector’s role to further position Saudi Arabia to become a leading regional and global hub for this industry.

CEER is projected to contribute more than SAR30 billion ($8 billion) to Saudi Arabia’s gross domestic product by 2034, according to figures reported by SPA.

Its projected contribution to improving the trade balance exceeds SAR80 billion ($21 billion). The company is also expected to create direct and indirect jobs.

PIF launched CEER in 2022 as Saudi Arabia’s first vehicle brand. The company forms part of the fund’s efforts to develop a local automotive industry, attract investment and expand private-sector opportunities under the Kingdom’s economic diversification plans.

-Source: SPA

__________________________________________________________________________

FOLLOW INDEPENDENT PRESS:

WhatsApp CHANNEL
https://whatsapp.com/channel/0029VaAtNxX8fewmiFmN7N22