SAUDI MEDIA GROUP ANNOUNCES LAUNCH OF ASHARQ NEWS TV CHANNEL IN COLLABORATION WITH BLOOMBERG

Sat 14 October 2020:

The latest addition to the Arabic-language broadcast media landscape is ready to go live across the Middle East.

Asharq News, a 24/7 multiplatform channel, is a collaboration between the US heavyweight Bloomberg News and the Saudi Research and Marketing Group, publishers of Arab News and the world’s biggest Arabic news outlet, Asharq Al-Awsat, officially launched its news channel in Dubai, UAE, on Wednesday.

“With an exclusive partnership with Bloomberg, the world’s business and financial information news leader, Asharq News taps into a global network of more than 2,700 experienced analysts, experts and correspondents,” according to Asharq News’ official website.

Asharq News is headquartered in Riyadh, with offices in Dubai, UAE, and Washington, DC.

The Dubai Media Office said the opening of Asharq News, which it described as a “major new regional broadcast channel” further reinforces Dubai’s status as “the Capital of Arab Media for 2020,” in a statement posted on Twitter.

“We are pleased that Asharq News is conducting its first live broadcast from Dubai out of its studios in DIFC (Dubai International Financial Centre). Dubai will continue to provide a productive platform for Arab and international media outlets to develop,” said Sheikh Ahmed bin Mohammed, Chairman of the Dubai Media Council.

.@AsharqNews, headquartered in @DIFC, is the product of collaboration between Bloomberg and the Saudi Research & Marketing Group. We are pleased Dubai was chosen as the incubator of this project thanks to its skilled talent pool, technical capabilities & advanced infrastructure. pic.twitter.com/AFadsGrxC0

— Ahmed bin Mohammed (@AhmedMohammed) November 11, 2020

For her part, the CEO of SRMG, Joumana al-Rashed, said SRMG and Bloomberg will combine “the best that can be offered to the Arab public from their journalistic experiences.”

“SRMG has in-depth knowledge about the region’s markets, and Bloomberg is known for its accurate and data-supported coverage, and we are confident that through this partnership we will set new standards in news for the Arab public,” al-Rashed added.

Asharq general manager Nabeel Alkhatib has also pledged that Bloomberg content will not be altered or edited for regional sensitivities.
“Whatever we think is suitable for the region, we take it as is,” he said. “If we see an article of potential interest to our viewers or readers, we translate it as it stands. If it’s not suitable or appropriate for whatever reason, we don’t take it. But we either take in full, or we don’t take it at all.”

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