Sat 15 July 2023:
Twitter on Friday unveiled a brand-new scheme for creators to share ad revenue, and it has already begun making significant payments.
“We’re expanding our creator monetisation offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter,” the company said on the ‘Creator Ads Revenue Sharing’ page.
Surprise! Today we launched our Creator Ads Revenue Sharing program.
We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…
— Twitter (@Twitter) July 13, 2023
The programme will be available in all the countries where Stripe supports payouts.
“We are rolling out to an initial group who will be invited to accept payment,” the platform added.
On Twitter, many creators shared how much money they received from the micro-blogging platform via the new programme.
The payments have gone to popular Twitter users that include some of the most controversial on the site. Andrew Tate, for instance, shared that he had received a payment of $20,000 from Twitter.
Many of those who have received payouts have had their accounts boosted by Elon Musk in recent months. Musk has often replied to some of the site’s users – especially those focused on politics – seemingly in an attempt to draw more attention to those accounts.
While one creator got $37,050, another creator received $11,820.
One creator even got $69,420 through the ads revenue programme.
Twitter-owner Elon Musk clarified that the payouts are “not exactly per impression.”
“What matters is how many ads were shown to other verified users.”
“Only verified users count, as it is otherwise trivial to game the system with bots,” he added.
Musk had also said last month, “First block payment totals $5M.”
Some critics of Musk had suggested that he had favoured right-wing accounts in the first payouts.
Controversial accounts are also likely to receive higher payments, since posts that receive more engagement will in turn receive more impressions – and more revenue through the scheme as a result.
SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES
______________________________________________________________
Think your friends would be interested? Share this story!
FOLLOW INDEPENDENT PRESS:
TWITTER (CLICK HERE)
https://twitter.com/IpIndependent
FACEBOOK (CLICK HERE)
https://web.facebook.com/ipindependent
