X TO ALLOW ADVERTISERS TO DISPLAY ADS NEXT TO CREATORS’ CURATED LIST

Tue 13 February 2024:

The Elon Musk-owned company X has revealed that its Creator Targeting program will soon allow advertisers to place advertisements next to specific content providers on the network.

With this change, advertisers will be able to stop their advertising from showing up next to objectionable or controversial material.

“Soon, advertisers on X can run ads against a curated list of premium content creators via Creator Targeting,” the company said in a blogpost.

“This means giving advertisers more control to be able to use the self-serve X Ads Manager to run ads against the content of their chosen creator(s),” it added.

X also mentioned that since launching the ad revenue sharing programme in July last year, over 80,000 creators have turned to the platform to tell their story and monetise their craft.

Notable companies like Disney and Apple stopped spending money on X ads last year after Musk supported an antisemitic remark on the social media network. He did, however, later issue an apology for it.

The microblogging platform also plans to add the ability to serve ads only on an individual creator’s profile — completely eliminating the unlikely event of unwanted adjacencies while aligning your brand to creators you love most.

The company claims that Creator Targeting is an expansion of X’s potent and brand-safe video product.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

______________________________________________________________

FOLLOW INDEPENDENT PRESS:

WhatsApp CHANNEL
https://whatsapp.com/channel/0029VaAtNxX8fewmiFmN7N22