GOOGLE ANNOUNCED NUMBER OF AI-ENABLED UPDATES AS COMPETITION GROWS

Sat 11 February 2023:

In response to growing competition from Microsoft, which is incorporating AI into its portfolio of products, Google has announced a number of changes enabling AI throughout its products, including Search, Maps, and Translate.

“In the coming months, you will be able to use Lens to search your screen on Android globally. With this technology, you can search what you see in photos or videos across the websites and apps, like messaging and video apps without having to leave the app or experience,” Google said in a blogpost on Wednesday.

The company also introduced multisearch, which will let users search with a picture and text at the same time.

The new AI-enabled updates within Translate will give users more contextual translation options with examples in the intended, translated language.

“Our redesigned Translate experience provides a larger canvas for typing and more accessible entry points for translating conversations, voice input, and Lens camera translation,” the company said.

The new AI update also includes the ability to translate images with Lens, allowing users to search what they see using their device’s camera.

Google said: “It will soon expand web image translation to give users more options for translating image-based content regardless of how they search for it.”

In Google Maps, the company introduced updates for immersive view and live view, along with new features for electric vehicle (EV) drivers and people who walk, bike or ride public transit.

Using advances in AI and computer vision, immersive view fuses billions of street view and aerial images to create a rich, digital model of the world. And it layers helpful information on top like the weather, traffic, and how busy a place is.

Search with live view uses AI and augmented reality to help users find things around them — such as ATMs, restaurants, parks and transit stations — just by lifting their phone while they are on the street.

With glanceable directions, users can track their journey right from their route overview or lock screen.

“The users will see updated ETAs and where to make their next turn — information that was previously only visible by unlocking their phone, opening the app and using comprehensive navigation mode,” the tech giant said.

Additionally, the company unveiled new Maps capabilities for EV drivers that drive cars with Google built-in.

In the update, Google added charging stops for shorter trips. These stops will recommend the ideal one depending on the traffic situation, your battery level, and the amount of energy you’re likely to need while using Maps.

Additionally, Google has developed a function that makes it simple for customers to locate charging stations with 150 kilowatt or more chargers.

The charging stations in search results function will display to consumers locations with charging stations on-site, such as a supermarket.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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