Mon 08 August 2022:
Tech giant Meta, previously Facebook, is launching a new influencer-focused live-streaming network called “Super.”
Influencers can present live streams on the new site, get income, and interact with viewers. According to TechCrunch, citing Business Insider, it has reportedly paid influencers between $200 and $3,000 to utilize the platform for 30 minutes.
Super entered development in late 2020 and is currently being built by Meta’s New Product Experimentation team.
According to the report, Meta recently contacted a number of creators and requested that they try out the new project.
The platform, which looks to have similar functionality to Twitch, is currently being tested with fewer than 100 creators, including tech influencer Andru Edwards and TikTok star Vienna Skye.
The report indicates that creators pocket 100 per cent of the tips and revenue earned through the tiered system.
“Super is a small, standalone experiment being built by New Product Experimentation (NPE) and currently testing with a small group of creators,” a Meta spokesperson was quoted as saying in an email to TechCrunch.
Recently, the platform announced to shut its live shopping feature from October 1 and focus on the short-form video platform Reels on its main app and Instagram.
Users will still be able to broadcast live events using Facebook Live, but they won’t be able to add products to playlists or tag them in Facebook Live videos.
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