NETFLIX TO LAUNCH ‘BASIC WITH ADS’ EARLY NEXT MONTH

Fri 14 October 2022:

In an effort to introduce an ad-supported tier for its users, popular streaming platform Netflix has announced that the “Basic With Ads” streaming plan will be available on November 3 in the United States for $6.99.

The plan will also be implemented in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom.

“In short, ‘Basic with Ads’ is everything people love about Netflix, at a lower price, with a few ads in-between. Starting in November, signing up will be easy — visit Netflix.com, and register with your email, date of birth, and gender to get started,” Greg Peters, Chief Operating Officer and Chief Product Officer, said in a statement.

“The plan also represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience,” Peters added.

At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.

“To help advertisers reach the right audience and ensure our ads are more relevant for consumers, we will offer broad targeting capabilities by country and genre,” the company said.

“Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand,” it added.

The plan, which will be limited to 720p content, will be available alongside the Basic, Standard, and Premium plans. Users can sign up at Netflix.com by entering their email address, date of birth, and gender.

Meanwhile, according to a recent report, the platform, which has nearly 221 million global subscribers, collaborated with the UK TV rating agency BARB to reveal how many people are watching its streaming shows and movies.

BARB will begin publicly reporting the monthly reach and share of viewing for broadcaster groups, as well as subscription video-on-demand (SVOD)/advertising-based video-on-demand (AVOD) services that account for more than 0.5 percent of total identified viewing, in the second week of November.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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