NEW FORD FRAGRANCE WILL GIVE EV DRIVERS A SMELL OF THEIR PETROL PAST

Wed 11 August 2021:

As more people switch to electric vehicles, Ford said late last month that it would be releasing a new fragrance for individuals who miss the smell of classic engines and gasoline.

Olfiction, a renowned fragrance consultancy, designed the Mach-Eau fragrance with elements that replicate the odors of chemicals generated from automobile interiors, engines, and gasoline.

“In a Ford-commissioned survey, one in five drivers said the smell of petrol is what they’d miss most when swapping to an electric vehicle, with almost 70 percent claiming they would miss the smell of petrol to some degree. Petrol also ranked as a more popular scent than both wine and cheese, and almost identically to the smell of new books,” Ford said in a press release statement last month.

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“The new scent is designed to help usher these drivers into the future of driving through their sense of smell. Rather than just smelling like petrol though, Mach-Eau is designed to please the nose of any wearer; a high-end fragrance that fuses smoky accords, aspects of rubber and even an ‘animal’ element to give a nod to the Mustang heritage,” the car company said.

“Judging by our survey findings, the sensory appeal of petrol cars is still something drivers are reluctant to give up.

The Mach Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. It should linger long enough for the GT’s performance to make any other doubts vaporize too,” said Jay Ward, director of Ford of Europe Product Communications.

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