S. KOREAN NETFLIX DRAMA ‘SQUID GAME’ ESTIMATED TO BE WORTH $900M

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Mon 18 October 2021:

Bloomberg News reported late Saturday that Netflix’s biggest original series launch, “Squid Game,” is valued at than $900 million, citing statistics from an internal Netflix document.

After launching last month, the nine-episode drama, in which cash-strapped participants play childhood games with deadly consequences in the hopes of winning 45.6 billion won ($38.58 million), became an international hit.

According to Bloomberg, the show only cost $21.4 million to produce in compared to its projected net worth.

According to the research, 132 million people watched at least two minutes of the show in its first 23 days, easily beating the previous record of 82 million accounts in the first 28 days set by British costume drama “Bridgerton.”

The show has even received praise positive comments from Amazon Inc. founder Jeff Bezos, who described the work as “impressive and inspiring.” Amazon’s Prime Video streaming service competes with Netflix.

Netflix had previously stated that the show had 111 million viewers, however Bloomberg reported that those numbers were based on slightly older data.

According to Netflix, 89 percent of those who started watching the show watched more than one episode, and 66 percent of viewers finished watching it in the first 23 days.

The series is also the first Korean drama to win the top spot on Netflix in the United States, and it has sparked interest in learning Korean among viewers.

In China, where Netflix is unavailable without a VPN, a Beijing bakery has introduced a Squid Game-themed confection-making challenge in its store.

(with agency)

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