TIKTOK LAUNCHES SUBSCRIPTION-BASED MUSIC SERVICE TO COMPETE WITH APPLE, SPOTIFY

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Sat 08 July 2023:

Chinese short-video app TikTok has launched a subscription-based music streaming service to compete with industry giants Apple and Spotify amid the escalating Twitter-Meta battle over the Threads app.

First introduced in Brazil and Indonesia, “TikTok Music” is a subscription-only music streaming service.

ByteDance’s current streaming service, Resso, which is also available in India, will be terminated on September 5 in Brazil and Indonesia.

Existing Resso users can transfer their accounts to the new app “with the click of a button”.

“We are pleased to introduce TikTok Music, a new kind of service that combines the power of music discovery on TikTok with a best-in-class streaming service. TikTok Music will make it easy for people in Indonesia and Brazil to save, download and share their favourite viral tracks from TikTok,” Ole Obermann, global head of Music Business Development at TikTok, said in a statement.

TikTok Music lets users sync the service to their existing TikTok accounts and listen, download and share songs, reports TechCrunch. 

The service includes the catalogs of major record companies, including Universal Music Group, Warner Music Group and Sony Music.

A TikTok Music subscription costs $3.49 a month in Brazil, and $3.25 for iOS users in Indonesia. 

Indonesian Android users must pay $2.96 per month for the first year and then $3.25 per month after that.

Despite not having a free membership option, TikTok Music does provide a free trial that lasts for one month.

According to the report, TikTok Music enables users to listen full versions of popular TikTok songs, receive personalized music recommendations, access lyrics in real time, collaborate on playlists with friends, import their music collection, and search for songs by lyrics.

SOURCE: INDEPENDENT PRESS AND NEWS AGENCIES

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