Tue 02 November 2021:
After incorrectly labeling some of its products as “non-EU,” a British supermarket has apologized.
Morrisons’ “British chicken” was seasoned with “non-EU salt and pepper,” prompting social media users to wonder why.
The labels were on a £4 (€4.70) “roast-in-the-bag” chicken crown from the company.
Customers have accused Morrisons of inflaming anti-EU views, while others have threatened to boycott the store.
Morrisons issued a statement apologizing for the error and stating that the designation was not a “political” gesture.
“The wording on the packaging is an error for which we apologise,” the company said on Twitter. “We are changing the packaging immediately.”
“Our chicken label is adhering to British packaging regulations, however, we will be redesigning it to make it clear this is not a political commentary.”
Under UK food labelling regulations, only specific types of animal-sourced products have to carry the European Union-related tag.
The country of origin must be labeled on meat, fish, and seafood products. Beef, veal, and minced meat products can be labeled as “EU” or “non-EU” until next October if no country is named.
However, there is currently no need to mark chicken or seasonings like salt and pepper as “EU” or “non-EU” at this time.
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