Fri 02 July 2021:
TikTok is embracing longer videos. The company announced on Thursday it will roll out the option to create videos of up to 3 minutes in length after first testing the change with a larger number of creators over the past several months.
“Over the coming weeks, we’ll be rolling out the option to create longer videos to everyone on TikTok, giving our global community the flexibility to film, upload, and edit videos up to three minutes in length directly within TikTok,” the social media company said in a blog post.
This change to video length could make TikTok even more of a competitor to YouTube, which has been worried enough about TikTok’s growth to launch its own TikTok rival directly in its own app, YouTube Shorts.
TikTok, which is owned by China-based ByteDance, remains one of the world’s most popular social media apps but faces competitors such as YouTube. Triller, and others.
Facebook-owned Instagram will be experimenting with video features to ride the hot trend, chief Adam Mosseri said in a Twitter post.
Video sharing and viewing is driving a lot of growth at online platforms, and Instagram needs to “lean into” it more, according to Mosseri.
“We are no longer a photo-sharing app,” Mosseri said in a video shared at Twitter.
“There is some serious competition now. TikTok is huge; YouTube is even bigger, and there are lots of other upstarts as well.”
The success of TikTok, owned by China’s ByteDance, has also prompted many social media companies to add short-video services to their platforms, with Facebook’s Instagram launching short video clips, known as Reels, as well as Snap’s Snapchat rolling out Spotlight last November.
President Joe Biden earlier this month withdrew a series of Trump-era executive orders that sought to ban new downloads of Tencent-owned WeChat and TikTok and ordered a Commerce Department review of security concerns posed by those apps and others.
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