Sat 03 July 2021:
Cristiano Ronaldo has shot to the top of Instagram’s annual rich list of celebrities who can charge the most for a sponsored post, with the footballer able to command as much as $1.6m (£1.2m) to endorse a product on social media.
Ronaldo is the most-followed person on Instagram with more than 300 million fans, having added more than 125 million since the beginning of last year, more than triple the 100 million he had in 2017 when the first “rich list” was compiled.
The amount Ronaldo is estimated to be able to charge for a sponsored post climbed significantly last year, almost doubling from $889,000 in 2019. Ronaldo moved from third place in 2019, leapfrogging the previous list-topper Johnson and the second-ranked Kylie Jenner, the makeup entrepreneur and celebrity.
Ronaldo is estimated to make more than $40m annually from Instagram, more than his salary as a player at the Italian Serie A club Juventus, and his pay-per-post fee has rocketed.
His combined social media following, including the major platforms Facebook and Twitter, is more than 550 million.
Top 10 highest-earning stars on Instagram
1 Cristiano Ronaldo – $1.6m a post
2 Dwayne Johnson – $1.52m
3 Ariana Grande – $1.51m
4 Kylie Jenner – $1.49m
5 Selena Gomez – $1.46m
6 Kim Kardashian – $1.41m
7 Lionel Messi – $1.16m
8 Beyoncé Knowles – $1.14m
9 Justin Bieber – $1.1m
10 Kendall Jenner – $1.05m
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